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JCPenney is the exclusive US retailer for the superstar's scent.
October 21, 2024
By: Lianna Albrizio
Associate Editor
Sheralven has been selected by Melbourne-based fragrance company Game On Product Group to serve as the exclusive North American distributor for Messi eau de parfum, the first signature scent from global sports legend Leo Messi. Sheralven chose JCPenney to serve as the exclusive US retailer, with products available in more than 600 JCPenney stores in the US and Puerto Rico, and at jcpenney.com, beginning this October. Infused with ingredients sourced globally, the makers say Messi’s signatu...
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